Overview

• Worked with a local improv theater to improve retention rates for new students.

• Identified perceived problems in joining the community.

• Prototyped changes to the physical space and developed strategies to reduce social pressure.

• ColdTowne Theater tested our changes, and will be making them permanent.

Background

At AC4D, Philip Koske and I took on a two month service design project at ColdTowne Theater in Austin, TX. ColdTowne is an comedy theater with shows 7 nights a week. They boast a vibrant community of improv-comics, teach classes, and become a second home to many of the people who perform there. ColdTowne students develop the skills to be more creative, open, and confident with others by learning and playing with professional comedy techniques.